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The story of the products and new brand identity designed by Pitis e Associati is showcased within the architectural framework of the stand, with the installation by Calvi Brambilla and Partners.

Hall 6, stand C29 – C31, Platek showcases an exhibition stand that expresses the company’s values, its flair for outdoor lighting and its close relationship with architects and lighting designers.

To do so, Calvi Brambilla and Partners have designed a striking installation that houses a highly evocative space, recreating the sensations of a walking through a nocturnal landscape.

Along the route, visitors are immersed in a world in which the elements of sight, sound and smell are combined to create an unconventional scenario, highlighting the design and lighting quality of Platek’s outdoor fixtures.

The Euroluce 2025 stand does not just provide the opportunity to learn about the new products, but also showcases the new brand identity stemming from the collaboration with Pitis e Associati, developed to highlight the company’s focus on the beauty of outdoor living!

All the online and offline communications tools, starting with the logo, recapture the elements of the very best Italian communication design tradition with a contemporary twist.

The new visual communication approach showcases the company’s long-standing expertise, rooted in thirty years of continuous research, offering the very best in outdoor lighting in terms of quality, design and function.

A step that shines a light on Platek’s key audience, namely architects and lighting designers who can find in the brand a wide range of products, from functional to decorative.

The products on show at Euroluce are the result of partnerships with international designers, such as those with Jan Van Lierde from Belgium and Christian Flindt from Denmark.

These include Astral Trellis by Jan Van Lierde, a ‘silk-screen’ lighting effect projected onto walls and surfaces. The play of shadows, created by Astral Trellis, produces a fascinating, constantly changing geometric pattern, reminiscent of a contemporary girih.

The designer’s intuition, pinpoint design precision and a meticulously proportioned light source result in striking and thought-provoking lighting. Painstaking workmanship and the highest quality stainless steel ensure the precise and flawless perforation of the head.

Astral Trellis projects its pattern onto surrounding surfaces, constantly changing shape and creating alluring atmospheres in outdoor spaces. The light stamps its mark by casting intricate patterns.