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Headed by Claudio Lucchese, son of its founder Giovanni Lucchese, Florim has a past firmly rooted in the Italian ceramics district and a present as an international industry trendsetter.

Inspired by an innate passion for beauty and design, Florim has been producing porcelain surfaces to meet all the needs of the construction, architecture and interior design sectors for over 60 years.

With state-of-the-art production plants, distribution companies and partnerships in Europe, America and Asia and a number of flagship stores and single-brand showrooms, the company is well positioned in the world’s top design districts (Milan, New York, Moscow, Singapore, Frankfurt, London, Abu Dhabi, Paris, Rome, Los Angeles).

Its strategy focused on quality, innovation and sustainability combines with the creative drive and passion of its human resources to transform the value known as “made in Italy” into “made in Florim”.

After changing its articles of association and becoming a Benefit Corporation, Florim obtained the B Corp certification in 2020 and has been since 2022 a member of Altagamma, the Foundation that brings together an elite of Italian companies considered as ambassadors of the Italian lifestyle around the world.

With the “SensiTerre” collection, designed by Matteo Thun and Benedetto Fasciana, Florim elevates the aesthetic potential of a timeless material, an extraordinary expression of Italian craftsmanship.

This collection sparks a dialogue between the excellence of handmade artistry and the new frontiers of Industry 4.0.

The world of clays is re-explored and reinterpreted, evolving from a craft dimension to an architectural one.

The primordial allure of clay becomes a powerful expressive force in service of design.

Florim Flagship Store, Grant House, 56-60 St John St, London EC1M 4HG

For more, visit; www.florim.com