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Former interim director of the Architectural Association School of Architecture (AA), Samantha Hardingham, has designed the new CBeebies Rainbow Adventure (CBRA), a brand new immersive pop-up experience for young children.

Samantha Hardingham has led the design of CBRA. She has worked on both the unique inflatable structure and the interactive activities inside. CBRA will launch its year-round tour of the UK in April 2020.Tour dates are detailed on CBRA’s dedicated website and tickets are on sale from today: www.https://cbeebiesrainbowadventure.com/.

A celebrated writer, editor and curator, interim director of the AA from 2017 to 2018 and design tutor there for over a decade, Samantha joined the Theseus Agency as a partner and creative director in 2018.  Theseus helps clients in entertainment and media to develop new brand and business strategies and to source and execute commercial deals.  Theseus has now launched Step Inside Productions (SIP), a new experiential production company specialising in the design, production, licensing and operation of entertainment experiences.

BBC Studios has licensed Theseus trading as Step Inside Productions to develop, operate and manage CBRA.

Samantha Hardingham – Creative Director of Step Inside Productions said: “We are really excited to be launching Step Inside Productions with CBeebies Rainbow Adventure, which has been an incredible creative project.

“The design of the inflatable structure that will house the experience, and all the interactive fun and activites that go inside it, reflects our ambition to create a new and inventive world that challenges and excites the imagination. We have created a completely immersive experience for children to explore, play, and learn with family and friends and we hope it expresses the CBeebies brand in a way that has never been seen before.

“Ephemeral structures made of air, textile and light have a rich design history and have long been a fascination – to have the opportunity to work with specialists in the field to design and make this extraordinary structure has been a great privilege.”

CBeebies Rainbow Adventure is a brand-new touring pop-up experience for children featuring interactive rooms based on well-loved CBeebies shows. Photo credit ©2020 CBeebies Rainbow Adventure is produced by Step Inside Productions under licence from BBC Studios.

Step Inside Productions is so pleased to be partnering with BBC Studios to create CBeebies Rainbow Adventure and we’re excited to have found a way to bring the channel and its programming to life.”

Mat Way – Global Director, Live Entertainment, at BBC Studios, added: “We are thrilled to be working with Step Inside Productions on the first ever CBeebies interactive pop-up experience. CBeebies Rainbow Adventure is an innovative, inspiring and fun way of bringing CBeebies branded activities to the UK regions.”