Schmidt is raising the bar on showroom sales with DreamView, a new AI image generation tool that puts visual emotion at the heart of the customer experience. The AI-powered image generation tool is designed to transform how customers experience interior design concepts. Schmidt has long understood that visualisation drives decisions. If a customer can imagine their project come to life, the buying decision follows naturally.

Built on a Real Understanding of the Customer Journey

Three years ago, Schmidt launched Reality, its immersive 3D projection solution — a genuine step forward, but one that also exposed gaps in aesthetics and ease of use. Schmidt continued to push boundaries: tracking developments in AI, running experiments, and asking harder questions about what a truly great in-store experience could look like. By September 2025, that vision had transformed into an ambitious brief : build something that could create stunning visuals in a single click, without compromising on quality, safety, or integrity.

DreamView: European Technology Designed to Inspire

Built from the ground up for Schmidt, DreamView does something simple but powerful; In under 10 seconds, it transforms a technical plan into an HD visual complete with cohesive décor, all without switching tools. The effect on customers is immediate: they stop looking at a design and start seeing their future home. That emotional shift, happening at exactly the right moment in the sales process, is what drives faster decisions and stronger project commitment.

Staying true to its values, Schmidt Group deliberately chose a European AI solution, custom-built with a specialist partner and hosted entirely on European infrastructure. The reasoning is straightforward: full control over data, consistent rendering quality, and technology that can be trusted.

“DreamView is a gamechanger. The moment a customer sees their DreamView render, something shifts. Suddenly it’s not an abstract design plan anymore, it’s their home. That quality and attention to detail is how customers make up their minds.”– Tamara Heller, Marketing Operations Manager, Schmidt UK

Massive Adoption Across the Network

Deployed since January 2026, Dreamview has already established itself as a standard across the Schmidt Group network:

• 100% of stores equipped, i.e. more than 920 points of sale,
• More than 3,000 users,
• 300,000 renderings generated in one month.

Available across all fitting-out categories — kitchen, storage, bathroom and professional spaces — the service is entirely free for the end consumer and is available in all Schmidt showrooms.

Transformation That Goes Beyond Technology

The launch of DreamView is part of a broader ambition that brings together technological innovation and operational excellence.

“This is what happens when an entire organisation gets behind an idea,” says Daniel Freyd, Director of Digital Innovation at Schmidt Group. When commercial teams, retail and IT move together, you can reinvent the customer experience.

Driven by the strong responsiveness of the commercial, retail and information systems teams, this project illustrates the group’s ambition: putting technology at the service of people and business.

Where AI Meets the Future of Retail

With these new AI tools, Schmidt Group is delivering on its strategy which is built on three pillars: making these technologies accessible across the network, deepening their relevance to the trade, and using them to genuinely transform the business. Taken together, these innovations point towards a new kind of retail, one where the boundary between physical and digital dissolves and where showing a customer their future home becomes a fully immersive experience.