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x+why, the pioneering flexible workspace provider and certified B Corp, is delighted to welcome its first B Corp member at Unity Place in Milton Keynes: Aila Recruitment. This milestone brings the total to 28 B Corp member companies within the x+why community, which includes the esteemed B Lab UK and B Lab Global teams based in London.

x+why was created to unite purpose-driven businesses, leaders, and movements that value the connection between purpose and success. With an impressive B Corp score of 98.3, the company is deeply committed to sustainability, social impact, and responsible business practices. These principles guide every aspect of its operations and partnerships, ensuring that the x+why community
thrives while making a positive impact on the world.

Through initiatives like the WhyB Programme, in partnership with B Lab UK, x+why actively supports businesses interested in joining the B Corp movement. This programme assists companies in completing their B Impact Assessment (BIA) or evaluating their overall business impact, making the path to certification clearer and more achievable. Additionally, the Pitch for Six event invites local start-ups to pitch their ideas to win six months of complimentary office space, offering valuable support to early-stage companies. x+why’s publication Mission Lit and the Mission Lit zine provide a platform for B Corps to share their stories and inspire others, featuring interviews with impactful brands like Innocent Drinks, Patagonia, Finisterre, and Tony’s Chocolonely.

At Unity Place, x+why collaborates with like-minded B Corps to foster a positive impact within the workspace. This includes partnerships with Toast Ale for planet-friendly beer, sustainable coffee stations powered by Pact Coffee, and impact reporting by Seismic Consultancy. The Honesty Bar, a staple in all x+why spaces, offers a curated selection of B Corp-certified snacks and drinks ensuring members have access to ethically sourced products throughout their day.

This year, x+why has launched its #RaceTo100 initiative, aiming to surpass 100 points in its upcoming B Corp recertification. This internal project involves employees at every level, fostering a culture of continuous improvement and ensuring that x+why remains at the forefront of ethical business.

“Our B Corp certification is more than just a badge—it’s a commitment to better business practices,” said Rupert Dean, CEO of x+why. “The #RaceTo100 is about galvanising our team to exceed our previous score and continue improving in all areas of our business.”

As x+why prepares for its 2024 re-certification, the company remains dedicated to creating spaces that support purpose-driven businesses and building a community committed to making a positive impact. While the B Corp certification is a powerful symbol of excellence, x+why is also open to collaborating with companies that pursue other forms of certification or demonstrate outstanding business practices, regardless of their certification status.