PREMIUM TILEMAKERS THINK DIFFERENTLY TO FIRE UP THEIR HERITAGE BRAND
Premium roof tile maker Keymer sees engagement surge after brand and website overhaul by Manchester – based Think!
Heritage tilemaker Keymer has seen a 41% increase in brand engagement in the last six months, following a multi award-winning rebrand.
The rebrand was led by Manchester based creative agency, Think, who recently picked up three awards for the project at the internationally renowned Indigo Design Awards.
Launched through a new website the new brand went live in December 2022 and the impact was almost immediate. After just one month attendee numbers at Keymer’s monthly CPD Webinars leapt five–fold.
In addition, the website’s bounce rate decreased by almost 10%, and the amount of content viewed increased by 11%.
“The new branding and website look fantastic,” said Charlotte Hockney, Lead Digital Marketing Manager. “We are seeing people staying longer on our website, booking onto our webinars, and viewing more content.”
Christine Leadbetter, Sales Manager Keymer and Heritage, added; “As a specialist maker of hand – crafted tiles, we have always focused on a very specific traditional heritage customer. The new brand aimed to maintain that heritage connection, but also engage a more contemporary architectural audience. Every indicator we have suggests it has done exactly that. Feedback has been incredible.”
Think, an award-winning creative agency, was originally engaged in September 2021 to help reposition Keymer towards a younger, more tech-savvy demographic.
Paul Grogan, founder and creative director at Think, commented; “Keymer is an incredible brand with unrivalled heritage and an enviable reputation for quality and craftmanship. They literally produce roof tiles for royalty.
“We had to tread a careful balance on the creative, which included months of research and took three months to develop. The core aim was to take what felt like a “craft” look and feel and deliver a “luxury” brand.
“The award-winning creative we developed has been implemented across the company, with everything from image usage to typography updated.”
Originally formed in 1588 and now part of Wienerberger UK, Keymer is one of the oldest established roofing brands in the UK. The company is famous for the outstanding quality and craftmanship for its roof tiles, which are used in many prestigious heritage, listed property and contemporary buildings.
Wienerberger, founded in Vienna 200 years ago and today a leading global manufacturer of bricks and other building materials, acquired Keymer in 2014.
Paul Grogan added; “We are delighted to have help helped reposition Keymer to appeal to new market segments, while maintaining their premium position in the heritage sector.”
To find out more, visit www.keymer.co.uk, and www.thinkdesignagency.co.uk